Presenting a number of strategies for creating a meaningful site-visitor experience
beyond just usability.
This is brief – you don’t need to know everything (satisfice = satisfy + suffice):
- Don’t Make Me Think
- Muddling through the Web
- Billboard Design 101
- mindless choices
- needless words
- Home page
- Usability testing
iterate, iterate, iterate, etc., etc…
The first UX skill anyone learns is to shift their thinking from the requirements of the system and business to the experience of the user. ~Jared M. Spool
- marital status
- abandon a very slow website
- website froze or crashed
- purchase could not complete on first attempt
- tried to access a website that was down temporarily
- purchase, apparently completed, actually didn’t go through
Web Design (and internet marketing success) is tied to this idea:
Humans Love Convenience
- Elements on demand
- Specialized controls
- Shadows around modal windows
- Empty states that tell you what to do
- Pressed button states
- Sign-up page links from the log-in page
- Context-sensitive navigation
- More emphasis on key functions
- Embedded video
Design pages for scanning, not reading.
We’re in a hurry and don’t need to read everything.
Focus on words that match trigger words.
Take the first reasonable plan that comes to mind, do a quick mental test for problems, and then take action.
- visual hierarchy
- logical relationship
- nested content
- familiar conventions
- defined areas
- obvious clickable
- persistent navigation
Accessibility – Alt text provides a text description of an image
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. -Steve Krug’s Second Law of Usability
wide site = fewer levels
deep site = fewer options at each level
- reduce noise
- promote content
- shorten page
editcentral.com/gwt1/EditCentral.html <- most interactive!
- happy talk
Navigational Menus – position in the header or along left or right-hand side, or even in the footer of the site.
Street signs: Up & Horizontal
Who wants to talk to you?
Page Name should match what was clicked.
Scope of Search
- whole site
- whole Web
Tabs: Every browser has them; how about your theme?
Dropdown Menus / Pulldowns: Good (conserve real estate) & Bad (too twitchy!)
- Site ID?
- Page name?
- Welcome Blurb?
- Major sections/subsections?
- Local navigation?
- Location indicators?
Motto: expresses a guiding principle, a lofty goal, or an overarching ideal.
Tagline: position next to the site id; conveys a value proposition.
Preserve the Home Page from overgrazing (promotional overload):
Tragedy of the Commons: short-term maximizers have long-term bad effects