Presenting a number of strategies for creating a meaningful site-visitor experience
beyond just usability.

• information architecture
• visual design
• user research and testing

This is brief – you don’t need to know everything (satisfice = satisfy + suffice):

1. Don’t Make Me Think
2. Muddling through the Web
3. Billboard Design 101
4. mindless choices
5. needless words
6. Navigation
7. Home page
8. Arguments
9. Usability testing

iterate, iterate, iterate, etc., etc…

The first UX skill anyone learns is to shift their thinking from the requirements of the system and business to the experience of the user. ~Jared M. Spool

Target Audience

• Demographic
  • age
  • ethnicity
  • gender
  • income
  • location
  • marital status
• Psychographic
  • attitudes
  • behaviors
  • hobbies
  • interests
  • lifestyle
  • values

BOUNCE RATE

• abandon a very slow website
• website froze or crashed
• purchase could not complete on first attempt
• tried to access a website that was down temporarily
• purchase, apparently completed, actually didn’t go through

Web Design (and internet marketing success) is tied to this idea:

Humans Love Convenience

Interface Techniques

1. Elements on demand
2. Specialized controls
3. Shadows around modal windows
4. Empty states that tell you what to do
5. Pressed button states
6. Sign-up page links from the log-in page
7. Context-sensitive navigation
8. More emphasis on key functions
9. Embedded video

smashingmagazine.com/2009/01/12/10-useful-web-application-interface-techniques

goodusability.co.uk/2009/01/12/easy-as-123

Four Strategies

simpleandusable.com/simplify-this

Accessibility – Alt text provides a text description of an image

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice. -Steve Krug’s Second Law of Usability

wide site = fewer levels

deep site = fewer options at each level

Hot Designs vs. Cool Features

awwwards.com/30-great-websites-with-parallax-scrolling.html

asianart.org

moto.oakley.com

community.saucony.com/kinvara3

In the play Oklahoma, the farmers love fences and the cowmen love the open range.

onextrapixel.com/2011/04/13/freelancers-face-off-designer-vs-developer

Focus Group

nngroup.com/articles/why-you-only-need-to-test-with-5-users

Usability Test

• Kayak Problems
• Head slappers
• Cheap Hits

sensible.com/downloads-dmmt.html

– End of UX for WP –