Presenting a number of strategies for creating a meaningful site-visitor experience
beyond just usability.
- information architecture
- visual design
- user research and testing
This is brief – you don’t need to know everything (satisfice = satisfy + suffice):
- Don’t Make Me Think
- Muddling through the Web
- Billboard Design 101
- mindless choices
- needless words
- Navigation
- Home page
- Arguments
- Usability testing
iterate, iterate, iterate, etc., etc…
The first UX skill anyone learns is to shift their thinking from the requirements of the system and business to the experience of the user. ~Jared M. Spool
Target Audience
- Demographic
- age
- ethnicity
- gender
- income
- location
- marital status
- Psychographic
- attitudes
- behaviors
- hobbies
- interests
- lifestyle
- values
BOUNCE RATE
- abandon a very slow website
- website froze or crashed
- purchase could not complete on first attempt
- tried to access a website that was down temporarily
- purchase, apparently completed, actually didn’t go through