0) UX for Theme Development

Presenting a number of strategies for creating a meaningful site-visitor experience
beyond just usability.

This is brief – you don’t need to know everything (satisfice = satisfy + suffice):

  1. Don’t Make Me Think
  2. Muddling through the Web
  3. Billboard Design 101
  4. mindless choices
  5. needless words
  6. Navigation
  7. Home page
  8. Arguments
  9. Usability testing

define, build, measure

iterate, iterate, iterate, etc., etc…

The first UX skill anyone learns is to shift their thinking from the requirements of the system and business to the experience of the user. ~Jared M. Spool

Target Audience

  • Demographic
    • age
    • ethnicity
    • gender
    • income
    • location
    • marital status
  • Psychographic
    • attitudes
    • behaviors
    • hobbies
    • interests
    • lifestyle
    • values


  • abandon a very slow website
  • website froze or crashed
  • purchase could not complete on first attempt
  • tried to access a website that was down temporarily
  • purchase, apparently completed, actually didn’t go through