Our 2015 default theme is clean, blog-focused, and designed for clarity. Twenty Fifteen’s simple, straightforward typography is readable on a wide variety of screen sizes, and suitable for multiple languages. We designed it using a mobile-first approach, meaning your content takes center-stage, regardless of whether your visitors arrive by smartphone, tablet, laptop, or desktop computer.
Twenty Sixteen is a modernized take on an ever-popular WordPress layout — the horizontal masthead with an optional right sidebar that works perfectly for blogs and websites. It has custom color options with beautiful default color schemes, a harmonious fluid grid using a mobile-first approach, and impeccable polish in every detail. Twenty Sixteen will make your WordPress look beautiful everywhere.
Twenty Seventeen brings your site to life with header video and immersive featured images. With a focus on business sites, it features multiple sections on the front page as well as widgets, navigation and social menus, a logo, and more. Personalize its asymmetrical grid with a custom color scheme and showcase your multimedia content with post formats. Our default theme for 2017 works great in many languages, for any abilities, and on any device.
WordPress 4.7 ships with the new Twenty-Seventeen business-oriented default theme.
We’ll compare it with the Twenty-Sixteen and Twenty-Fifteen themes which happen to be more blog-oriented.
The Twenty-Seventeen theme works with the WordPress core software.
Version 4.7 introduces new features:
- video headers,
- starter content, and
- edit shortcuts.
The default homepage features a
- fullscreen header image with navigation directly underneath, a
- call-to-action section, and
- various sections for services,
- blog posts,
- location, and
- featured content.
Also introduced in this version is a technique to override styles and scripts when you include the respective file in a child theme.
We’ll explore how easy it is to make a child theme with the get_theme_file_uri() function.
Before_You_Create_A_Network • codex.wordpress.org/Before_You_Create_A_Network
Beginner-guide-wordpress-multisite • mashable.com/2012/07/26/beginner-guide-wordpress-multisite/#l0knEBAQmkqO
BitNami_Multisite • codex.wordpress.org/User:Beltranrubo/BitNami_Multisite
Complete-guide-to-creating-a-wordpress-multisite-installation • elegantthemes.com/blog/resources/the-complete-guide-to-creating-a-wordpress-multisite-installation
Cpanel Redirects • documentation.cpanel.net/display/68Docs/Redirects
Create_A_Network • codex.wordpress.org/Create_A_Network
Creating-a-network-to-enable-wordpress-multisite • premium.wpmudev.org/manuals/creating-a-network-to-enable-wordpress-multisite/
Glossary#Multisite • codex.wordpress.org/Glossary#Multisite
Glossary#Network • codex.wordpress.org/Glossary#Network
Glossary#Site • codex.wordpress.org/Glossary#Site
How-to-install-and-setup-wordpress-multisite-network • wpbeginner.com/wp-tutorials/how-to-install-and-setup-wordpress-multisite-network/
How-to-set-up-multiple-wordpress-sites-using-multisite • digitalocean.com/community/tutorials/how-to-set-up-multiple-wordpress-sites-using-multisite
Multisite_Domain_Mapping • codex.wordpress.org/WordPress_Multisite_Domain_Mapping
Multisite_Network_Administration • codex.wordpress.org/Multisite_Network_Administration
Multisite-tools-addon • deliciousbrains.com/wp-migrate-db-pro/doc/multisite-tools-addon/
Multisite-user-management • wordpress.org/plugins/multisite-user-management/
Ultimate-guide-multisite • premium.wpmudev.org/blog/ultimate-guide-multisite/
WordPress_MU • codex.wordpress.org/WordPress_MU
Wpbeginner/multisite • wpbeginner.com/glossary/multisite/
Allow new registrations
- Registration is disabled – all usernames and sites must be created by the Super Administrator.
- User accounts may be registered using your signup page but sites need to be created by the Super Administrator.
- Logged in users may register new sites.
- Both sites and user accounts can be registered.
Add New Users
- By default, Site Administrators cannot add new users to sites via the “Users > Add New” page.
add one line to wp-config.php
define( 'WP_ALLOW_MULTISITE', true );
login again – follow instructions
Note: Install WordPress in the root of your webpath if you want to use a sub-domain install. A sub-directory install creates a path-based network, even though it does not use file system directories.
add six more lines to wp-config.php
create the hidden .htaccess file containing the rewrite code
The multi-user (MU) feature has been rolled into core as Multisite ever since version WordPress 3.0.
It is ideal for a central system administrator to set up a large network of blogs with one installation. The sites in this network have different URLs.
Individual, separate site administrators are able to securely manage their templates and settings without affecting the other users.
Ecosystem – part where people check out; there’s some work involved
Who provides complimentary services? what will make your work look even better
introduce them to someone who can expand their catalog, then come back to the developer.
Who do you already know, what do you admire about them?
I know this person does good work, can take care of my clients.
Who would you like to know for mutually beneficial relationship?
Never a shortage of people willing to learn what you do, learing to work together.
- seo firms
- content providers – blog posts
- ad tech companies
- other CMS
- legacy .net
- tech providers & hosts
Grow My Own Interests
What are the referrals calling on you for most often?
Listen to what they’re asking for.
best clients have in common?
profit well – client you can’t wait to get rid of, but need the revenue
highest margin clients, the work that challenges you?
Amazon Web Services – deploy cloud environment
so highly customized, keeps engineers engaged – client launches live, never hear from again. All margin, no call-ins for support – they’re happy for that.
recognize your own specialization
being the best in the world (not necessarily the entire world)
- Ft Collins
- Colorado Springs
- high-traffic sites
- custom templates
Let the “world” grow as you grow.
Start small but be the best. 1st choice.
refer vs partner
referrers pass you opportunities out of need – closing the loop
Partners pass you opportunities out of want – my client will be thrilled!
The only way to break out of now is to offer yourself as a specialist:
No one else likes to do migrations. It’s ugly, it’s unfortunate, there’s QA.
They found this place and decided to do this. It’s turned out to be a nice business. They built tools, they built scripts, and it’s worked out well. Is it sexy? Of course not; but they have a growing business.
high traffic sites with deep pockets
Mode Effect – Loves working with non-profits.
People call on experts, not generalists
It’s really hard; we have bills to pay, employees to pay, investments to make.
You don’t call the generalist, you call the specialist.
How many web professionals ($) are there in North America?
500,000 4,000,000 6,000,000
1.5 million attorneys
How many of you have a real specialty? Most Devs: AFAB (funny and sad)
Most successful developers, designers, agencies, have a specific sector or specific segment that they FOCUS in on.
chicken or the egg – the reason they are successful is because they’ve gotten good at something specific so that people think of them for that, and they’ve avoided being in the anything-for-a-buck business.
repeatable processes that bring more leads to the door
not how I want to spend my day – annoying, but can’t avoid
Most developers have capacity available – nobody is completely booked.
Desire for making a living while doing interesting work.
Ability – wait five minutes and turn around. You know more than the next person.
trying to generate business, wildly inconsistent
no equilibrium between resources and demand
no repeatable process that works
Twitter or Facebook – reinforcing the sale after the fact
think or agree to work with you will look at profile to get further confidence in their decision
not reliable for sales
An internet advertising model used to direct traffic to websites
(bit of a dark art)
- Google Adsense
- Amazon Associates
- Commission Junction
- eBay Partner Network
money trickles in, sometimes more than others, sometimes zero
it’s all unreliable
content marketing – anybody read it?
throw darts in a dark room
bidding on a project might take days, weeks, months
meet someone for pizza, ten minutes later they’re a client!
help a client on that journey to keep the pipeline full
there’s work that still needs to be done, is there another project you guys can use me on?
no balance between resources and demand
nobody buys immediately – even if sales cycle is short, they start at top of pipeline
top of the funnel, then have to work down – there’s a buyers journey that takes place, never instantaneous
make more money
time, energy, skill worth more than money coming through the door
design & development skill?