27) Teaming Up: From Freelance to WordPress Agency

The panel, moderated by Matt Mullenweg, will explore what it means to break the 1 man freelancer barrier and the challenges of building an agency in the WordPress ecosystem.

Topics will include first hire/hiring/management, managing a team, business models (distributed vs. brick and mortar, contractors vs. full time employees), challenges with WordPress at a larger scale, and the economics of bigger teams in an ecosystem filled with freelancers.

Jake Goldman

Jake Goldman is President of 10up, a full service web agency that imagines, builds, and grows amazing websites with WordPress.10up serves brand name clients like TechCrunch, Consumer Reports, NBC Universal Sports, Trulia, Juicy Couture, and Bates College.

Over the past 5 years, Jake has been a writer and expert reviewer for Smashing Magazine, taught WordPress at Boston University, and spoke at dozens of conferences around the country.

He is a core contributor to WordPress and maintains some of the highest rated plug-ins on the official repository, downloaded over 500,000 times.

Matt Mullenweg

I am a founding developer of WordPress, the Open Source software used by over 18% of the web, including this site.

The website says WordPress is “a state-of-the-art semantic personal publishing platform” but more importantly WordPress is a part of who I am.

Like eating, breathing, music, I can’t not work on WordPress.

The project touches a lot of people, something I’ve recently begun to appreciate.

I consider myself very lucky to be able to work on something I love so much.


Shane Pearlman

Shane is a partner at Modern Tribe Inc. and leads indie teams in UX/UI, web, mobile & product design.

He’s spoken at SXSW, HOW, GigaOm’s Future of Work, and of course other WordCamps.

He also has contributed on the topic of remote work & freelancing to Mashable, A List Apart, GigaOm, Smashing Mag, CodePoet, Elance, FreelanceSwitch & Copyblogger.

Brad Williams

Brad is the co-founder of WebDevStudios.com, a co-host on the DradCast podcast, and the co-author of Professional WordPress (1E & 2E) and Professional WordPress Plugin Development.

Brad is also one of the organizers of the Philadelphia WordPress Meetup Group and WordCamp Philly.


Alex King

An original contributor to the WordPress project, Alex has created dozens of popular WordPress plugins and themes.

His experience includes enterprise and consumer start-ups, roles in design,

user experience, development and web application architecture.

In 2003 he moved from the Bay Area to Denver, CO where he founded Crowd Favorite, a preeminent WordPress and web development firm.

Crowd Favorite is proud to have pioneered drag-and-drop page layouts for WordPress with Carrington Build and to have solved WordPress content deployment with RAMP.

Previously, Alex co-founded FeedLounge and created ShareThis and the share icon.