11) Purpose

Target Audience

  • Demographic
    • age
    • ethnicity
    • gender
    • income
    • location
    • marital status
  • Psychographic
    • attitudes
    • behaviors
    • hobbies
    • interests
    • lifestyle
    • values

BOUNCE RATE

  • abandon a very slow website
  • website froze or crashed
  • purchase could not complete on first attempt
  • tried to access a website that was down temporarily
  • purchase, apparently completed, actually didn’t go through

define, build, measure

iterate, iterate, iterate, etc., etc…

Shift your thinking from the requirements of the system & business to the experience of the user. ~Jared M. Spool